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The hue

Sites that lean red

These palettes come from the screenshots themselves, not from anyone's brand book — the spots under each card show exactly which colors carry the page.

12 sites · every one earned it

AmiAmi is a Tokyo-based online shop that sells anime figures, model kits, plush and other hobby goods, and ships them to collectors abroad. Its pre-owned stock gets two separate letter grades, one for the figure and one for the box, because for many collectors the box matters almost as much.

E-commerce

Foundry Virtual Tabletop is software for running tabletop role-playing games online, where a game master hosts the table and players join free through a web browser. It is sold once, with no subscription, by a small Spokane studio whose founder has publicly refused to build generative AI into it.

Games

rareseeds is Baker Creek Heirloom Seed Company's online store, selling about 1,500 heirloom vegetable, flower and herb seeds. Jere Gettle started it in 1998 with a photocopied list of 70 varieties; every variety is open-pollinated, not hybrid, so seed can be saved and replanted.

E-commerce

The Safety Almanac dates every safety awareness day, week and month in the world, and ties each one to the injury it exists to prevent. A date is marked confirmed only once someone has read the organiser's own page and logged the day they read it; the rest are openly flagged as inferred.

Reference & directories

Coque Chic is a French guide to good-looking phone cases at low prices, sorted by handset model and by style. It invents no star ratings, stamps every price with the day it was checked, and says plainly that the cases are judged from photos rather than in hand.

E-commerce

Mando sells aluminum-free whole-body deodorant for men, made for the groin, feet and chest as much as the underarms. It is the men's line of Lume, the brand physician Shannon Klingman built on mandelic acid to neutralize odor bacteria rather than perfume over them.

E-commerce

Curatorbait is a one-curator gallery of websites judged on a single question: did the site make a design decision and see it through? Nothing is sponsored, and every rejected submission still gets written reasons, because a no without a why is just noise.

Reference & directories

TubeToolbelt is a set of eighteen free browser tools for YouTube creators — grabbing a thumbnail, scoring a title, pulling a transcript, pricing a sponsorship. There is no account, no watermark and no paywalled export button, and no advertising or third-party tracking making up the difference.

Tools & utilities

ExpiredFeed publishes daily lists of deleted, pending-delete and newly registered domains, aimed at domain investors, SEOs and developers. When the daily import stalls, a red banner on the homepage says so rather than quietly serving a stale list as today's.

Tools & utilities

Club Pilates is a franchised chain of studios teaching reformer-based group Pilates to people at every fitness level. Founded in 2007, it crossed 1,500 studios in August 2026 — the largest Pilates brand in the world, and by a wide margin.

Health & wellness

FeederDates gives put-out and take-down dates for hummingbird, oriole and suet feeders in all 50 US states. It says plainly that neither Journey North nor eBird publishes a put-out date, and that its windows are its own reading of their arrival data.

Reference & directories

Poolsuite

Greenlit

Poolsuite is an internet radio station streaming a permanent 1980s summer — disco, yacht rock and Miami synths — through an interface built as a vintage Macintosh desktop. It began as Poolside FM in 2014 and has kept the bit running, VHS grain and all, ever since.

Music & audio