Givebutter is fundraising and donor-management software for nonprofits, from one-page donation forms to ticketed events. With optional donor tips switched on it charges nothing at all — those tips are the whole business model, and the company was profitable on them before its first big raise.
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SaaS sites that earned a spot
Software sold on its own homepage — the pages that have to make a product make sense in one scroll.
3 sites · every one earned it
Figma is the collaborative design tool that moved an entire profession into the browser, now pitching itself as an AI-native canvas for whole product teams. Its marketing site faces the toughest possible crowd — the world's interface designers looking at an interface.
Notion is the all-in-one workspace — docs, wikis, databases and now a fleet of AI agents — that replaced a stack of separate tools for millions of teams. Its hand-drawn monochrome figures did more to define the last decade's software illustration style than any brand guide.