Figma
Figma is the collaborative design tool that moved an entire profession into the browser, now pitching itself as an AI-native canvas for whole product teams. Its marketing site faces the toughest possible crowd — the world's interface designers looking at an interface.
Why it earned its spot
The current homepage barely decorates at all: white ground, plain black type, and layered screenshots of real canvases doing the persuading — mood boards of 3D gems, banner comps, mobile mockups fanned out like prints on a table. All the famous Figma color arrives through the work itself, which is the confident move: a design tool showing designs instead of gradients about design. The restraint around the collages keeps the page calm while still feeling like a studio mid-project.
The colors
Belongs with
Get the badge for Figma
Drop it anywhere on Figma; it points straight back to this spot.
<a href="https://earnaspot.com/spot/figma">
<img src="https://earnaspot.com/badge.svg"
alt="Earned a spot on Earnaspot" width="178" height="40">
</a>Other spots in SaaS
Givebutter is fundraising and donor-management software for nonprofits, from one-page donation forms to ticketed events. With optional donor tips switched on it charges nothing at all — those tips are the whole business model, and the company was profitable on them before its first big raise.
Notion is the all-in-one workspace — docs, wikis, databases and now a fleet of AI agents — that replaced a stack of separate tools for millions of teams. Its hand-drawn monochrome figures did more to define the last decade's software illustration style than any brand guide.