BetterHelp
BetterHelp matches people with a licensed therapist and keeps the whole relationship online, by message, phone or video. Teladoc Health bought the company in 2015 for $3.5 million in cash, and the network has since grown to more than 31,000 therapists.
Why it earned its spot
The hero is a deep pine green carrying one thin, centered line of type — “You deserve to be happy.” — with a single quiet question under it, and then three doors: Individual, Couples and Teen, each a flat vector figure on green, teal and amber. Sorting visitors by who the therapy is for, before any pitch, is the whole navigation. Below, wavy green dividers separate cream from forest and slow the scroll; therapist portraits sit in soft squircle mosaics rather than a grid, and the copy stays in a narrow left-aligned measure at small size. The footer opens with the crisis-line notice, above the nav.
The colors
Belongs with
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