Fi

The page stacks full-bleed bands that alternate dark photography with white type panels, and a single safety yellow — lifted from the collar module itself — is the only accent allowed on any of them. Headlines sit in a tight geometric grotesque, sentence case, closed with full stops, so the copy reads as statements rather than slogans. The four-collar comparison row comes early, as color-coded cards that run off the right edge, settling the choice before the feature story starts. Near the end, ‘Millions’ is set at display size over a mosaic of owner snapshots — the one break in an otherwise even rhythm.